• The Trade Enablement and Marketing Initiative focuses on strengthening the ability of Indian businesses, especially smaller enterprises, to access domestic and international markets.

  • Key areas associated with trade-enablement initiatives include:

    • Market access

    • Branding

    • Marketing

    • Digital commerce

    • Export preparedness

    • Connecting producers with buyers

  • Such initiatives are important for increasing MSME participation in global value chains.

Key Pointers

  • Focus: Trade + marketing

  • Beneficiaries: Businesses/MSMEs

  • Objective: Market access and export competitiveness

  • UPSC angle: MSMEs + exports + global value chains