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National
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SBI General Insurance campaign — ‘Chuniye Bharosa, Apno Sa’ with Pankaj Tripathi
📅 Published 07 Mar 2026 · March 2026
SBI General Insurance campaign — ‘Chuniye Bharosa, Apno Sa’ with Pankaj Tripathi
What happened: Launch of integrated brand campaign focusing on health insurance; actor Pankaj Tripathi as brand ambassador.
Significance:
Marketing reflects push to increase health insurance penetration and brand recall in competitive IRDAI-regulated market.
One-line: SBI General uses emotive campaign to expand health-insurance reach.
📝 Relevant Exams:
UPSC