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Rage-Bait” Named OED Word of the Year
📅 Published 11 Dec 2025 · December 2025
“Rage-Bait” Named OED Word of the Year
The Oxford English Dictionary (OED) has named “rage-bait” as its Word of the Year 2025, reflecting the growing influence of manipulative tactics used to drive online engagement. Its usage reportedly tripled in 2025, surpassing contenders “aura farming” and “biohack”.
- Rage-bait: Content (articles, videos, social media posts, etc.) deliberately created to provoke anger, outrage, or strong emotional reactions from an audience.
- Aura Farming: Cultivating an air of confidence, mystique, or coolness to attract attention online
- Biohack: Using diet, exercise, tech, or drugs to enhance physical or mental performance for social validation
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