‘Badhna Hai Toh Yahan Judna Hai’ Campaign & SIDH – Digital Skilling
📅 Published 22 Feb 2026 · February 2026
‘Badhna Hai Toh Yahan Judna Hai’ Campaign & SIDH – Digital Skilling
Campaign Overview
Launched on 22 Feb 2026 by MoS (IC) Jayant Chaudhary (MSDE) during India AI Impact Summit in New Delhi.
Aim: accelerate India’s digital skilling via Skill India Digital Hub (SIDH) focusing on upskilling/reskilling in AI and automation era.
SIDH Platform Features
Mobile‑first, AI‑enabled platform offering industry‑aligned, future‑ready courses with personalized recommendations.
Features: Aadhaar‑based eKYC, OTP access, QR‑code CVs, multilingual support (>21 Indian languages).
Branding & Inclusion
Amitabh Bachchan is brand ambassador to expand citizen participation.
Integrates skilling, employment, and lifelong learning opportunities in one digital hub for inclusive access.
Exam Angles
GS‑II & III: skill development, demographic dividend, digital inclusion, AI & jobs.