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National
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Policybazaar Appointed Amitabh Bachchan as Brand Ambassador
📅 Published 18 Jul 2026 · July 2026
Policybazaar Appointed Amitabh Bachchan as Brand Ambassador
- Who: Policybazaar - India's online insurance marketplace, PB Fintech Ltd company HQ Gurugram, Joint Group CEO Sarbvir Singh. Appointed Amitabh Bachchan for awareness campaign "Parivaar Sabse Pehle" developed by MagicCircle Communications.
- Aim: Raise awareness of health and term insurance, promote timely financial protection, support IRDAI vision 2047 of expanding insurance coverage.
- Reach: TV, digital, OTT, social media targeting urban, semi-urban, rural.
- UPSC Relevance: GS3 - Insurance penetration.
📝 Relevant Exams:
UPSC