MoT Signs MoU with Air India to Promote India as Global Tourism Destination

MoT Signs MoU with Air India to Promote India as Global Tourism Destination

• Who: Ministry of Tourism + Air India Ltd in New Delhi, in presence of Gajendra Singh Shekhawat, Minister Tourism and Culture.
• MoU: Under Incredible India brand, valid for 2 years.
• Objective: Boost inbound tourism and position India as global travel and transit hub by leveraging Air India network.
• Provisions: Co-branded global marketing campaigns across digital, social media, inflight, other customer-facing platforms, expanding Incredible India branding across Air India touchpoints.
• Joint Promotion: With tour operators, travel trade partners, industry stakeholders via tourism exhibitions, roadshows, familiarisation trips.
• About Air India: Established as Tata Airlines 1932 by J R D Tata, HQ New Delhi, owned by Tata Group since 2022.
• UPSC Relevance: GS3 - Tourism, Services, Branding.