“Gems of India” Challenge

Union Minister Ashwini Vaishnaw launched the pilot phase of Gems of India on 21 July 2026.

Objective

Identify, nurture and promote grassroots digital creators under India's emerging Orange Economy.

Platform

MyWAVES, under WAVES OTT.

Creators showcase:

• Culture
• Heritage
• Tourism
• Traditions
• History
• Local achievements

Pilot Areas

• Andaman & Nicobar Islands
• Arunachal Pradesh
• Chandigarh
• Dadra & Nagar Haveli and Daman & Diu
• Goa
• Ladakh

Video Requirement

1–3 minute original videos

Awards

Partners

• Prasar Bharati
• My Bharat
• State/District administrations
• YouTube
• Meta

UPSC Angle

GS-I/II: Culture + digital governance + creative economy + tourism.

Key Concept:
Orange Economy = creative and cultural industries/digital creativity.