National Campaign on Entrepreneurship-II under DAY-NRLM

National Campaign on Entrepreneurship-II under DAY-NRLM

Category: Rural Development / Women Empowerment / Inclusive Growth

Notes

• Ministry of Rural Development launched National Campaign on Entrepreneurship-II under DAY-NRLM.
• Campaign duration: 21 August–21 November 2026.
• Main objective: promote rural women entrepreneurship and support the creation of 6 crore Lakhpati Didis.
• Focus areas:
  • Farm and non-farm enterprises
  • SHG-based entrepreneurship
  • Enterprise formalisation
  • Digital adoption
  • Producer groups
• CRP-EPs and BDSPs will be recognised as “Udyam Sakhis.”
• Market access through ONDC and GeM.
• Targets include:
  • 50,000 community cadres oriented
  • 5 lakh SHG women trained
  • 50,000 enterprises formalised
  • 2 lakh producer-group members added
  • 20 lakh women exposed to agro-ecological practices
  • 25,000 SHG members onboarded on e-commerce platforms
• Sankalp Shakti was launched as the first Rural Enterprise Technical Bulletin.

Key Pointers

• DAY-NRLM → rural livelihoods + SHGs
• Lakhpati Didi → women-led household economic empowerment
• Digital platforms: ONDC + GeM