Doordarshan signs MoU with Indian Council for Cultural Relations (ICCR) in New Delhi.

 Doordarshan signs MoU with Indian Council for Cultural Relations (ICCR) in New Delhi.

• The Ministry of Information and Broadcasting said that the partnership aims to leverage Doordarshan (Prasar Bharati)’s extensive television, radio, and digital ecosystem to amplify the reach of cultural content provided by ICCR.
• Under the MoU, ICCR will provide cultural content and performances, while Doordarshan will undertake its coverage and dissemination across multiple platforms, including television channels, radio networks, OTT platforms, and social media.
• A key feature of the agreement will be the provision for joint ownership of content rights in perpetuity, including digital rights, enabling both organisations to archive and disseminate content for long-term use.
• The agreement will remain in force for a period of three years, with provisions for extension through mutual consent.